Better's mission is to help people better themselves and the world. We believe that by helping everyone become more good and effective, we can improve people's lives on an individual level and coordinate people to take collective action on global challenges.
Better is all about—as the name implies—empowering everyone to do things better. "Doing things better" has many associated concepts and terms including effectiveness (on a personal, team, and organizational level), strategy, and instrumental rationality.
There is significant overlap between making people, organizations, or society as a whole better. For example, helping people improve their mental health is also something that organizations invest in via employee wellness programs to improve performance, and also something that societies invest in to directly help their citizens and reduce societal harms like crime and unemployment. We believe that researching how to improve any one of these three areas leads to concrete paths forward into how to improve the other two areas.
Our current strategy is to focus on bettering people in order to:
We are focusing on people because:
We believe a compelling element of our starting strategy is that it enables growth and monetization while having a direct impact on individuals and broader global issues. We will leverage our work on bettering people to further understand and expand into bettering organizations and society.
Our starting strategy has a similar theory of change to the nascent field of Life Improvement Science (LIS). Besides LIS, our starting focus is related to the evidence-based parts of the fields of self-improvement, self-help, personal growth, personal development, personal effectiveness, and related fields.